The launch campaign for the new
Premium Styl capsule collection, featuring the claim
RIDER’S INNER SOUL, digs deep into
the innermost soul of various characters.
Riders inside, they take us into their world with real instances of storytelling that accompany
waterproof sneakers and their different occasions of wear. A series of stories that are doubly linked with the
passion and
talent that
Stylmartin puts into
Premium Styl, the maximum expression of
real Made in Italy. A tale of
emotions born out of
creativity, deeply rooted in
Italian craftsmanship and knowhow for the construction of
unmistakable footwear in
fine materials with
top-quality manufacture.
The second star of the campaign is
Stefano, a 30-year-old boy from Milan, whose first real
passion in life is his work as a session
guitarist, which means he
travels extensively, also on his
bike.
Stefano likes to
take time out alone, a chance to jot down his thoughts and ideas about life and music. For him,
music is the maximum expression of his essence, from rock to jazz, blues and funky, and his life is all about rhythm and vibrations because—as Nietzsche used to say—
without music life would be a mistake. His
artistic and nonconformist soul is expressed in his new
VENICE LTD BLACK, sneakers with minimal
design made entirely in Italy by the Stylmartin artisans in a soft
water-repellent full-grain leather, individually hand brushed to give them a naturally distressed look. True synthesis of
style, for standing out from the crowd—something that Stefano does naturally.
An idealist, Stefano allows himself to be transported by
music and, as if by
magic, this embodies his innermost
soul, an ancestral warrior spirit that is also
poetic and
refined. This is the same
personality we find in
VENICE LTD BLACK, a sneaker featuring
top-level manufacture and quality, evident in its
details, like the punched logo on the tongue and the gold-coloured logotype on the side. A
sophisticated metropolitan sneaker, ideal for
motorcyclists, that accompanies Stefano on all his
adventures, however winding and impervious the terrain may be, ensuring he reaches his destination
safely.
Check out the entire
Premium Styl collection now and discover quality
100% Made in Italy.
