The launch campaign for the new Premium Styl capsule collection,
featuring the claim RIDER’S INNER SOUL
, digs deep into the innermost instinctive soul
of various characters. Riders inside
, they take us into their world with real instances of storytelling that accompany the different women’s fashion shoes
and their different occasions of wear. A series of stories that are doubly linked with the passion
puts into Premium Styl
, the maximum expression of real Made in Italy
. A tale of emotions
born out of creativity
, deeply rooted in Italian craftsmanship and knowhow
for the construction of unmistakable footwear
in fine materials
with top-quality manufacture
The first star of the campaign is Asia
, a 30-year-old girl from Tuscany, vibrant and with many interests, who tells us what life and freedom mean
from her very personal viewpoint.
Asia is a freelancer who knows what she wants and has learnt to know what she loves
: meditation, playing music, dancing and travelling on her bike and off, in order to reconnect with her innermost nature.
A refined, wild
soul, expressed by her new Stylmartin CONTINENTAL LEO LTD
, a restyling of a classic boot model that is half off-road
and half adventure
, characterised by the softest
water-repellent full-grain calfskin
with graceful on-trend details, such as leopard-print pony skin, 24-carat galvanised gold fasteners and totally artisan construction.
Asia is a free spirit
, one of those people who dream with their eyes open
. Perhaps this is precisely why life has, at times quite sharply, brought her back to reality
, and she has found the strength to start over
, even after disappointment and pain. A girl who has been tempered, who after weathering the storm alone
, has come out with her head held high
, even stronger
than before and now wants to share her experience with the world. This strength
is also expressed in her look and her fantastic Continental LTD Gold boots
, a combination of style elements and fine details
, such as heat stamping, gold-laminated leather, internal ankle-bone protection in PU
and non-slip Vibram sole.
Check out the entire Premium Styl
collection now and discover quality 100% Made in Italy.