The launch campaign for the new
Premium Styl capsule collection, featuring the claim
RIDER’S INNER SOUL, digs deep into
the innermost instinctive soul of various characters. R
iders inside, they take us into their world with real instances of storytelling that accompany the different
women’s fashion shoes and their different occasions of wear. A series of stories that are doubly linked with the
passion and
talent that
Stylmartin puts into
Premium Styl, the maximum expression of
real Made in Italy. A tale of
emotions born out of
creativity, deeply rooted in
Italian craftsmanship and knowhow for the construction of
unmistakable footwear in
fine materials with
top-quality manufacture.
The first star of the campaign is
Asia, a 30-year-old girl from Tuscany, vibrant and with many interests, who tells us what
life and freedom mean from her very personal viewpoint.
Asia is a freelancer who knows what she wants and
has learnt to know what she loves: meditation, playing music, dancing and travelling on her bike and off, in order to
reconnect with her innermost nature. A
refined, wild soul, expressed by her new
Stylmartin CONTINENTAL LEO LTD, a restyling of a classic boot model that is
half off-road and
half adventure, characterised by the
softest water-repellent
full-grain calfskin with graceful on-trend details, such as
leopard-print pony skin, 24-carat galvanised gold fasteners and totally artisan construction.
Asia is a
free spirit, one of those people who
dream with their eyes open. Perhaps this is precisely why life has, at times quite sharply,
brought her back to reality, and she has found the
strength to start over, even after disappointment and pain. A girl who has been tempered, who after
weathering the storm alone, has
come out with her head held high, even
stronger than before and now wants to share her experience with the world. This
strength is also expressed in her look and her fantastic
Continental LTD Gold boots, a combination of style elements and
fine details, such as
heat stamping, gold-laminated leather, internal ankle-bone protection in PU and non-slip Vibram sole.
Check out the entire
Premium Styl collection now and discover quality
100% Made in Italy.
