The new
Rider State of Mind campaign for the
2020/2021 Hero Styl collection of
motorcycle boots is now online and it features two exceptional riders:
Jarno Ioverno, the promising young Supersport 300 World Championship rider, and
Sandra Gomez Cantero, one of the big names in the FIM Trial World Championship.
Jarno Ioverno, born in 2002, will be racing his first year of
WorldSSP300 on the Scuderia Maranga Racing team’s
Kawasaki, after his excellent debut last year in Magny-Cours on team Terra e Moto’s Yamaha. He started racing
2015 in the National Speed Championship with
Ohvale, moving on in 2017 to the
600 in the CRV Piemonte, where he won the first rookie championship and then went onto to win the
title in the top category in 2018. Jarno is a tenacious, decisive young rider, ready to make his name in the
world of racing, also thanks to desire and determination. With a past on the rugby pitch and a present in the gym, training and studying, Jarno took part in a fun day’s shooting, which immortalised his
sporting spirit.
Sandra Gomez Cantero, born 1993, is a true star rider, closing the latest season with her
fifth title in the Trial Des Nations, racing with the Spanish team and with a second place in the women’s
FIM Trial World Championships, where for years she has fought for the title with her rival, Emma Bristow.
She began racing in 2003, immediately revealing her talent, which has since led her to win the title of
TdN World Champion in 2008 and 2017. Sandra is a very keen traveller and true all-round
sportswoman, and in her free time she in fact likes to practise other sports such as skiing, swimming and climbing. But she is at her best on the saddle of her
Husqvarna TE250, and with her determination and strength she cannot wait to achieve her next goals: winning the Trial and Superenduro world championship. During our day's shooting, Sandra managed to fully express her off-road spirit, in a fun yet professional manner.
The campaign for the
new collection for pro riders, in continuity with the visuals of the
Steet Styl line, featured a side view of our champions’ faces, showing their profile together with the profile of the racing or trial boot to illustrate the sporting state of mind of our two stars.
This multi-subject campaign, guided by the new Rider State of Mind concept, presents the
2020/2021 Hero Styl collection, with new professional motorcycle shoes and boots divided into
3 categories designed to meet the different needs of bikers:
Racing, Off-road and Minibikes.
